MARKETING
The following is a semester-long experimental marketing campain for a college radio station. Different promotional techniques and strategies were used to scope the target market's wants and values. After the semester ended, on-campus face-to-face promotions were found to be the most successful.
February - "Dunk In Love"
This flyer was placed around campus, posted on WGLZ's website and social media, and a blown-up version was used during the event.
This letter was taken on face-to-face meetings with business managers in hopes to gain sponsorship for the event.
Gift cards and certificates were collected from willing sponsors and were promoted on WGLZ's website and social media.
This was made to inform Twitter followers in order to attract them to the basketball game.
This was made to inform Facebook followers in order to attract them to the basketball game
March - Facebook Contest
This contest was purely online, with only the winners being announced live on-air. It required contestents to "like and share" WGLZ's facebook post in order to be entered into a raffle to win 4 Wheeling Nailers hockey tickets. Two winners were announced, in which WGLZ gave away a total of 8 Wheeling Nailers tickets.
After contacting the Wheeling Nailers, they donated 4 tickets to WGLZ.
This flyer was placed around campus and was used as the main promotional picture for the contest on Facebook.
This was the original Facebook post for the contest.
WGLZ drew names for the Nailers tickets and it was immediately announced online.
WGLZ drew names for the Nailers tickets and it was immediately announced online.
This was the finalized logo that was used on the T-shirts and printed materials.
This was the main flyer that was placed around campus and used on social media to promote the event weeks beforehand.
This is a Facebook teaser status posted along with the promotional flyer.
These were printed out on a large format printer, cut out, and attached to cardboard for students to show their Earth Day enthusiasm on social media using the hashtag "WGLZEarthDay".
This was printed with a large format printer to hang below WGLZ's banner that was set up to attract passerby.
This was printed with a large format printer and pasted to a make-shift cardboard stand for attendees to place their hand print on with green paint.
This was printed with a large format printer, then glued and cut out in the middle for a creative way to donate clothes.
This was posted during the event with pictures WGLZ staff took with the speech bubbles.
At noon, students started tie-dying shirts. This attracted many people.
The winner of the Pirates tickets was drawn the day after the Earth Day Celebration and immediately posted on Facebook and contacted via phone and email.
The winner of the Pirates tickets was drawn the day after the Earth Day Celebration and immediately posted on Twitter and contacted via phone and email.
This was a post made after the event ended to thank all of the attendees.
This was the semester's most succesful event, bringing in over 100 people. It was held on-campus in the student union, so it was easily accessable, and passerby could easily stop by. There were several ways for students to participate in the event, and they were encouraged to donate clothing in order to win Pittsburgh Pirates baseball tickets that were donated by the Pirates.
April - Earth Day Celebration
On February 14th, WGLZ held a raffle at the home men's and women's basketball games, in which all donations were given to the Wheeling Crittenton Services' Cradles to Crayons daycare center. This gained attention from the older crowd and supporters of West Liberty Sports.